Girl Makes Fire: Holistic Business Tools for Solopreneurs with Deborah C. Smith
Welcome to Girl Makes Fire, your go-to podcast for practical tools and solutions for the everyday challenges of being a creative and spiritual entrepreneur living in a material world.
If you’re a mission-driven, purpose-aligned, spirit-drenched creative solopreneur, OR if you're just getting started becoming any of those things…. you’re in the right place.
Your host, Deborah C. Smith, is a holistic business coach, online marketing consultant and former owner of the multi 6-figure citywide juice bar and holistic nutrition company.
The goal is to inspire and support your entrepreneurial journey with creative problem-solving, mindset shifts, daily practices and motivation to help you take imperfect action so you too can find balance while building your dream business.
Don't wait to start building your profitable online business, one that is soulful and aligned with your big life dreams!
Join the Mindset to Market coaching mastermind and immediately shift into growth and abundance mode for your small business. Learn how to set daily routines that align you for clarity in your business offers, expand your capacity to receive, clarify your brand and offer suite and hit that 6 figure mark through clear messaging and streamlined tech!
Girl Makes Fire: Holistic Business Tools for Solopreneurs with Deborah C. Smith
#13 - How to Create Your Email Marketing Funnel
*Summer Camp for Solopreneurs starts July 1st and registration is OPEN!
Learn more and register here.
Today we’re going to be looking at the anatomy of an email marketing funnel and why it’s one of the most powerful business assets for a solopreneur.
If you haven’t started building your email list yet, then my hope is that by the end of today’s episode you have a better understanding of how and why to do that.
I walk you step-by-step through the different stages of your customers journey, and why that matters when you're writing emails to them.
At the end, I'll give you 7 steps to get started with your messaging that will help you strategize exactly how you can connect to your future clients with one of the easiest (and least expensive) methods: email.
Having a healthy email list of people who are interested in what you do or sell can offer you so much freedom. You have the ability to take your business in any direction you want to. You can create spontaneous offers, you can work less and earn more and you can connect directly with the people you want to serve which is a huge reward.
In this episode, you'll learn:
- The 5 main stages of an Email marketing funnel or Customer Journey
- How mainstream brands craft their messages based on these stages
- 3 Examples of companies getting it right
- 7 Steps for you to strategizing your own email funnel
I encourage you to listen to this episode, get out a pen and notebook and start brainstorming how you’re going to generate a healthy email list, so your business can thrive even when life is handing you serious challenges.
Examples covered:
ConvertKit has a fantastic Awareness or Welcome email.
Calendly really nailed their Interest stage email.
Kajabi has a well-thought-out Conversion stage email.
What's your next step? Visit our resources to find out how you can start creating your very own online marketing operations!
RESOURCES FROM THIS EPISODE
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Girl Makes Fire is a Luminous Creative Production.
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Girl Makes Fire is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.
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